§ 155.115. DESIGN GUIDELINES ON PROPERTIES WITH DIRECT FRONTAGE ON THE MILWAUKEE DISTRICT/WEST METRA LINE.

(A)

Wall Signs:

(1)

Number: For uses greater than five thousand (5,000) square feet, one (1) additional sign shall be allowed, oriented towards the Metra Line.

(2)

Area: The gross surface area of a wall sign shall not exceed ten percent (10%) of the area of the building wall, including doors and windows, to which the sign is to be affixed or two hundred (200) square feet, whichever is less. The gross surface area of a wall sign may be increased to twenty percent (20%) if such wall sign consists only of individual characters without background, except that the gross surface area of the sign shall not exceed two hundred (200) square feet. On buildings ten (10) stories to nineteen (19) stories in height, wall signs shall not exceed three hundred (300) square feet. On buildings twenty (20) stories or greater wall signs shall not exceed (400) four hundred square feet. When signs are constructed of individual elements, the area of all sign elements, which together convey a single, complete message, shall be considered as a single sign. The sign area is determined by calculating the area of a maximum of two (2) imaginary circles, rectangles or squares drawn around the sign elements.

(3)

Illumination: If illuminated, such illumination shall be shielded where the light source is not visible or exposed on the face or sides of the characters.

(4)

Height: A wall sign shall not project higher than the parapet line of the wall to which the sign is to be affixed.

(5)

Special Conditions:

a.

Where a principal structure is devoted to two (2) or more uses, the operator of each such use may install a wall sign upon his/her proportionate share of the building wall to which the sign is to be affixed. The maximum gross surface area of each such wall sign shall be determined by calculating the proportional share of the area of the building wall, including doors and windows, to which the sign is to be affixed.

(Ord. 11-069, passed 7-12-2011; Am. Ord. 17-024 , passed 3-28-2017)